Why do I love Apple(s)?


Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

I admit, I’ve been using a PC since I was a teenager. I’ve started my career with the help of a PC and I’m still using it at work. In the early years, the PC itself was something kind of exotic and the Apple was nothing more than a rumor. The role of the PC in the progress of the IT world can never be denied.

However, after years of experience, mixing pain with pleasure, going from every flavor of Windows – 3.11, 95, 98, Me, NT, 2000, XP, Vista, Mobile – to any flavor of Unix – Linux or Solaris – in the past couple of years I’ve had the chance to work with Apple technology and I’m really loving it.

The reasons might be different for different people. Some will only appreciate the slick look of Apple products and the trend in fashion. Some, more melancholic, will love it as you love your first car, or your first high-school sweetheart. Some will stay with it for conservative reasons or for the fear of change. Some will choose it only to feel different from the rest. These are enough good reasons and might be sufficient when choosing a brand.

My primary reason, however, is a simple one: it just works! Nothing more. It is there when you need it and the rest is up to you. No strings attached.

I’m using a MacBook Pro and an iPhone 3G. The laptop is a perfect tool. As I said, it just works. Power it up, do your job and shut it down when your are done (optional). That’s all. No more security concerns, no more annoying restarts of the operating system after a few hours of work, no more cumbersome drivers installation, no more kinky updates and service packs. The common fear of the PC users related to the Mac OS X systems is the lack of the available software. Nothing further from the truth. Actually I’ve had the pleasant surprise to discover that there is more software available for the Mac than for the Linux systems I’ve been using so far. Every hour working with the Mac is a joy. It was for the first time in a long time when I was actually happy to start my work on a computer, and it was for the first time when I felt that a piece of software (Mac OS X) has finally meet it’s true purpose, it’s destiny, to run on a Mac.

Previously I’ve owned a PDA with Windows Mobile which suffered from the same childhood diseases as its older brother, XP. From time to time, a restart was necessary, the speed decreased slowly as the number of the installed application grown, the security was a real pain in the ass, and so on.

With the iPhone, I have never, ever had to restart it, since I bought it, eight months ago. Never. Think about it. Eight months without any problem and counting! Either using it as a phone, a multimedia device or as a PDA, the iPhone is almost perfect, doing it’s job flawlessly in the background without any unpleasant surprises until now.

As a PC owner and power user, take my little advice: “Give Apple a Chance”. Try it for a couple of days and you will definitively be surprised.

Of course, there is more to Apple than the it just works part, and of course there is room for improvements, but for me that is the main reason I’m loving it and I like to believe that this is the main philosophy behind Apple’s success: “It just works (and then some)”.